From 1950–1975, Chicago-based Container Corporation of America ran a campaign heralded as one of the best in advertising history, Great Ideas of Western Man. The world has changed since 1975, but great ideas are timeless.
This is a graphic tribute to the Bauhaus movement and its founder Walter Gropius. His influential vision of a more unified world as a building where architecture, sculpture and painting could be one, clear symbol of a new belief to come.
Based on the quote by Gropius, the graphic composition depicts the human being as the building, system and creator at the same time with an objective: pursuing this quest of unifying and creating connections between geometrical shapes around the piece in a dynamic way as a representation of a functional approach to aesthetics and its sorroundings.
Most of the graphic inspiration and color palette comes from the work of several famous Bauhaus figures such as Kandinsky, Moholy- Nagy and Schlemmer.
Initial Sketches - Poster based on Walter Gropius quote
“Great Ideas of Humanity: Out of the Container,” Chicago Design Museum / Photo: Chris Mendoza